Planet Fitness wanted to get in on the Winter Olympics. 🎊
But as a $10-a-month gym, it wasn’t exactly a shining example of the elite athletic culture the Olympics embodied. 🏋️
And it definitely wasn’t paying millions of dollars to be an official sponsor. 😞
But we found a way around all of that. 👍
True to the brand’s ethos as the Judgment Free Zone, we gave the everyday athlete the Gold Medal treatment. 🏅
LAWYERS
😱
LAWYERS 😱
When the International Olympic Committee issued a Cease and Desist, we were ready for it, doubling down as the champion of athletes… who will never be champions.
CD: Khari Streeter CW: Me AD/Designer: Sabrina Johnson