Under new ownership, the Phoenix Suns wanted to put the league on notice. 😤

They needed a single line that captured the team’s trajectory☝️, worked seamlessly for partner vendors 🤝, and could become a rallying cry for the fans. 🗣️

More than a hashtag, SunsUp became the guiding light for anywhere the team showed up.

And it inspired an identity and ethos adopted by the franchise, from the back court to the front office.

SunsUp ☀️☝️