PSL was turning 20. 🥳
An icon of autumn 🍂 and a true Early Aughts Diva 💿, it deserved a big celebration. 🍾
Starbucks came to us to throw the party. 🕺
SOCIAL TAKEOVER
🎃
SOCIAL TAKEOVER 🎃
We unlocked core memories by teleporting the Starbucks feed back to 2003, making superfans and casuals alike say “omg <3”
🎃☕️🎉
🎃☕️🎉
Ain’t no party like a PSL party cause a PSL party
is experienced at all 360 degrees of the social journey.
A PSL love song ready for TRL (sung by it-girl Ashanti)? ✅
Limited edition Time CaPSLs filled with y2k goodies? ✅
A Kid Super collab on an autumn-approved letterman jacket? ✅
A BASIC GIRL GRANDMA TIKTOK AND AN “IS IT CAKE” VIDEO?!?!?!?!?! ✅ ✅ ✅ ✅ ✅ ✅
8%
increase in sales
11%
increase in net revenue
100%