Freedom Unlimited wanted to break through with NBA fans. 🏀
So we put cashbacking right at the center of the league’s iconic moments and memes. 💳
ECD: Steve Street GCD: Mike Lee CD: Bradford Gilmore ACD: Me
🏀 🏀 🏀 DIGITAL OUT OF HOME 🏀 🏀 🏀
…and in high-traffic areas like The Oculus and Times Square.
Our digital billboards took inspo from jumbotron hype videos.
We also created this template that could target customers based on their specific shopping habits with literally hundreds of unique messages.
And we targeted basketball fans at arenas like Madison Square Garden…
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Imagine if Kevin Hart was like a basketball announcer, but for cashbacking…now stop imagining and just watch the videos.
CWs: Max Mitrani, Molly Baraff | ADs: Paula Coral, Gustavo Gonsales